Thriving as a Latina woman in a male-dominated industry — Yvette Valencia // We Do Web

Show Notes

• 02:14
  The gender bias in content production and the SEO industry

  While it isnt as severe now, when Yvette just started the business, her attorney clientele often preferred to speak to her male business partner. Furthermore, later, when her husband joined, he took on business development, becoming the face of the company.
• 03:22
  Reasons for the gender bias in the SEO industry

  Gender bias in the SEO industry may stem from a lack of viewing women as equals, doubting their understanding and capabilities, and requiring them to constantly prove themselves. This creates a need to demonstrate your research, strategic skills, and fight harder for recognition.
• 04:41
  Examples of gender bias in Yvettes career

  During a Zoom presentation, a male SEO interrupted Yvette's explanation of her company's method, interjecting his own opinion and approach. Similarly, while redesigning a clients website, the client consistently disregarded her insights until she involved her husband in the discussion.
• 06:48
  Overcoming adversity and proving credibility in business relationships

  Its crucial to establish trust and see people as individuals rather than being intimidated by their professional status. By being able to showcase her years of experience and skills, Yvette demonstrates her credibility and competence in the field.
• 09:17
  Empowering women to break into male dominated industries

  It all boils down to believing in yourself and recognizing your value. Avoid doubting your worth and place in male-dominated industries, and focus on building relationships, establishing trust, and seeing where it leads.